AcuteCare Telemedicine Blog

Looking Backwards to See Ahead – Part 1: Strategic Planning

The New Year is a natural time to reflect on what has been learned during the previous year. For AcuteCare Telemedicine (ACT) specifically, notice of the upcoming 2012 ATA meeting in San Jose prompts recall of last year’s meeting in Tampa, Florida, where we were exposed to facts, opinions, and new experiences that informed our actions in 2011. Over the coming months, lessons and insights gained from the 2011 ATA meeting will be discussed, grouped into related areas including accountability, relationships, sustainability, technology, coding, advertising and competition.

ACT marked a year of significant growth in 2011. However, with that growth came expected growing pains. In hindsight, ACT realizes that our strategic planning must be reactive and adaptive in order to achieve continued success in 2012.

While the annual ATA meeting offered courses on developing telemedicine “programs,” it was clearly aimed at members of universities and government agencies as opposed to “business development” within the private sector. As an autonomous entity, ACT has the distinct competitive advantage of not needing institutional support to succeed. ACT is not burdened by the bureaucratic infrastructure of academic and government institutions whose healthcare vision we nonetheless share. In turn, this advantage is responsible in part for the 300% growth ACT has enjoyed over the past year.

However, the aforementioned institutions do have their own advantages; for example, access to highly trained interventionists in academic centers and monetary support in the form of grants in government agencies. As such, the highest yield strategy moving forward will likely be a partnership among these groups. Already ACT works closely with Emory University-affiliated interventionists at the Marcus Stroke Center at Grady Hospital in Atlanta, GA. ACT is also a provider for the Georgia Partnership for Telehealth. ACT understands telemedicine and its application in the “real world.” Telemedicine is integral to improving access to healthcare and reducing its costs. Thus, the model ACT developed at its inception stands to serve it well in the foreseeable future.

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